umn programs
umn programs
umn programs
Begin by expressing your identity
BRAND EVOLUTION PROGRAM
BRAND EVOLUTION
PROGRAM
Values and identity workshop
Values and identity workshop
Positioning statement
Positioning statement
Terminology and style guide
Terminology and style guide
Core documents
Core documents
Annual revision
Annual revision
Optional
Brand visuals
Brand visuals
Brand book with visuals
Brand book with visuals
Concept paper
Concept paper
Multilingual content
Multilingual content
Tell the world about the details
BRAND COMMUNICATION PROGRAM
Editorial strategy and guidelines
Editorial strategy and guidelines
1 long-form article - quarter
1 long-form article - quarter
1 short-form article - month
1 short-form article - month
Social media related content - text only
Social media related content - text only
Optional
Audiovisual content (podcast/interviews)
Audiovisual content (podcast/interviews)
Pitch deck
Pitch deck
Infographics and illustrations
Infographics and illustrations
Additional long/short articles
Additional long/short articles
Become a definitive voice in your field
THOUGHT LEADERSHIP PROGRAM
2 White papers/tech content - year
2 White papers/tech content - year
1 Interview/co-authored content - year
1 Interview/co-authored content - year
4 Short-form excerpts - quarter
4 Short-form excerpts - quarter
Social media related content - text only
Social media related content - text only
Optional
Portrait photography
Portrait photography
Personal branding
Personal branding
Infographics and illustrations
Infographics and illustrations
Ghostwriting
Ghostwriting
More than marketing and PR
OPERATIONAL IDENTITY PROGRAM
Code of Ethics
Code of ethics
Privacy Policy at HQ jurisdiction
Privacy policy at HQ jurisdiction
Terms of Service
Terms of service
Ethics and compliance checklists
Ethics and compliance checklists
Optional
Organizational/operational policies
Organizational/operational policies
Codes of conduct for the Board
Codes of conduct for the Board
Outline of ethics and compliance
Outline of ethics and compliance
Employee handbook
Employee handbook
A mirror to see your values
VALUE AND IDENTITY TRACKING PROGRAM
Values and identity workshop
Values and identity workshop
Values and identity database
Values and identity database
Values and identity statement
Values and identity statement
Annual revision
Annual revision
Optional
Values, identity & positioning texts
Values, identity & positioning texts
Internal communication
Internal communication
Consultancy of adapting values
Consultancy of adapting values
Teach your AI
AI GUIDANCE PROGRAM - the umn way
AI GUIDANCE PROGRAM
- the umn way
RAG database | embedding/plain text
RAG database | embedding/plain text
Set of prompts for the AI model
Set of prompts for the AI model
Revision of database/prompts - quarter
Revision of database/prompts - quarter
Optional
Training and mentoring
Training and mentoring
Assistance in deploying AI model
Assistance in deploying AI model